Archive for January, 2012


Getting the full story: Multi-channel storytelling using social media

Posted on: January 27th, 2012 by Fransgaard Does the story end when you finish the book or does it continue afterwards in social media?

Multi-channel User Experience Visualisation – How to Structure A Story

Posted on: January 11th, 2012 by Fransgaard Adding traditional storytelling practices to a customer experience flow is a great way of capturing the whole story

Storify: Burberry Social Enterprise

Posted on: January 11th, 2012 by Fransgaard Once in a while a project turns into something truly amazing. I've been lucky to have the opportunity to be the UX Lead on the Burberry Social Enterprise, a real cutting-edge project using SalesForce, the most innovative company of 2011 according to Forbes.

User Experience Design in a Social Enterprise Environment: Connecting the Dots

Posted on: January 10th, 2012 by Fransgaard First part of my three-part User Experience Design in a Social Enterprise Environment series

A Social Enterprise view on Klout

Posted on: January 3rd, 2012 by Fransgaard As digital professionals it is important we look at Klout from a business point-of-view rather than as social media consumers.