I am currently Vice President of Design, Brand and Research at the Danish fintech unicorn Pleo. You can reach me on Linkedin↗ and via [javascript protected email address].
Grew local design team to a global organisation with 100+ people across Stockholm, Beijing, Berlin and Bangalore including Design System and Design Ops teams supporting all H&M Group brands↗.
Co-led the redesign of HM.com↗, established a Design Leadership team on par with Product Management and Engineering and turned H&M Group into a destination company for digital designers.
Led the 80+ strong medium segment group of Designers, UX Writers and Product Owners spread across 12 countries.
Established a formal Design System team from grassroot intiatives as well as a Foundation Design team focusing on cross-product UX such as single-sign-on.
Established Salesforce's European 40+ strong design organisation located in London, Berlin, Paris and Amsterdam serving customers like Unilever, ING, john Lewis, Sky, Reuters and more.
Consistent customer satisfaction of 9.7/10 and a team that contributed double the % of headcount with virtually no benchtime and a retention rate of almost 100%.
For my full career history visit my Linkedin profile↗.
I belive design leaders have a responsibility to nurture future design leaders and I actively mentor new and aspiring design leaders.
I run events for disadvantaged children and young people teaching creative problem solving using paper prototyping as well as sessions helping young people write their application to university incorporating user-centric design methods.
I facilitate problem solving through workshop methods like Lego Serious Play↗, Design Thinking, Design Sprints and traditional de Bono methodologies.
Interested? Contact me on [javascript protected email address]