Why Time is the Driving Force behind my Design Philosophy

Time and how to use it best has been on my mind from an early age when I spent a lot of time traveling across Europe, often waiting at borders to cross the Iron Curtain.

Time also became a cornerstone in my design education, which centered around using design as a communication mechanism to achieve a desired result fast. Drivers of cars passing billboards needed to get the message fast, readers of complex manuals needed to understand the details accurately without having to re-read due to poor typography and so on.


Today as a product– and design executive with a global scope, delivering experiences that comes from being respectful of the fact that time is finite, is paramount to making sure people feel they get more out of interactions than the time they invest in participating in them.

I currently work as Vice President of Experience Design at Sage where I'm leading a 80-person strong team of UX, UI Designers, Researchers BAs, Product Owners and Content Writers distributed over 12 countries.

For a full list of my career history, visit my Linkedin profile.