Robert Fransgaard
Creative Director and Social User Experience Consultant
- Location
- London, United Kingdom
- Industry
- Online Media
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Summary
Robert is a motivated, self-proclaimed digital native who successfully combines creative skills, user experience expertise and a passion for his work with an ability to understand client requirements and technical capabilities.
He has worked in the digital industry since 1998 providing creative solutions that meets business requirements across a wide range of industries (B2C, B2B, Fashion, Finance, Charity, Insurance, Travel, Government).
His leadership and expertise in social user experience is recognised by clients, colleagues and partners alike and he is a proven vision builder with the ability to carry a project through to the final delivery.
Robert is a natural at presenting to senior management or large groups of people and has an ability to create momentum and secure buy-in from client representatives at all levels.
Throughout his career Robert has successfully developed and managed design teams as well as provided guidance for external teams as proxy-product owner.
With an education in traditional visual communication he also champion correct set typography online; one of the most neglected crafts in the digital environment but one of the most important aspects of delivering content successfully.
Specialties
• Managing client relationships at senior level
• Managing, briefing & mentoring creative digital teams
• Creative leadership & conceptual development
• User experience strategy, design and architecture
• Communication and social media consultancy
• Brand translation and deployment within the online environment
• Design solutions across all digital channels
• Accessibility following the UK Disability Discrimination Act
• Typography & the use of type online
Experience
Creative Director and Social User Experience Consultant | User Experience Team
Capgemini
Public Company; 10,001+ employees; CAP; Information Technology and Services industry
August 2010 – Present (1 year 7 months)
• Consultancy to clients at all levels including C-level
• Digital creative direction and leadership
• Strategic cross-channel user experience architecture
• Social user experience design
• Project and team leadership
• Provider of a problem-solving environment
• Tactical pixel-perfect user experience design
Social User Experience Lead and Design Manager
Burberry (Contracted via Capgemini)
Public Company; 5001-10,000 employees; BRBY.L; Luxury Goods & Jewelry industry
February 2011 – October 2011 (9 months)
• Providing social user experience leadership as part of the core project team.
• Managed senior client relationship as SME and trusted advisor.
• Established, managed and developed the UX team.
• Working with Burberry staff, Capgemini colleagues and third-party resources.
• Presenting to senior management and promoting within the business.
• Overseeing, guiding and supporting the design and frontend development teams.
• Ensuring knowledge transfer between all user interface interest groups.
• Delivering UX documentation and simulations.
Senior Creative /UX Consultant
Sky (contracted via Capgemini)
Privately Held; Financial Services industry
November 2010 – December 2010 (2 months)
• Providing practical user experience consultancy.
• Producing conceptual UX prototypes to bring ideas to life for the business.
• Creating supportive materials such as videos.
Interactive Lead
Burberry (Contracted via Capgemini)
Public Company; 5001-10,000 employees; BRBY.L; Luxury Goods & Jewelry industry
August 2010 – October 2010 (3 months)
• Providing user experience leadership.
• Facilitating communication between all parties, internal as well as external.
• Promoting and getting buy-in within the business.
• User interface recommendations, UX wireframes and direction for visual design.
• Exploring the business use of social media tools.
Creative Lead
Redhouse Lane Communications
Privately Held; 51-200 employees; Marketing and Advertising industry
March 2009 – August 2010 (1 year 6 months)
• Responsible for the creative delivery of the digital department.
• Conceptual development and design.
• UX strategy and information architecture.
• Translating visual identities and brands to the online environment.
• Online communication strategy and social media consultancy.
• Delivery across multiple channels including. websites, emails, banners PPC.
• Championing social media within the business as well as for clients.
Clients include The Open University, e-Skills UK, NHS Tavistock & Portman and The Child Maintenance & Enforcement Commission.
Digital Director
Communicator
Partnership; 11-50 employees; Marketing and Advertising industry
September 2008 – February 2009 (6 months)
• Responsible for the creative, digital delivery.
• Project management of the digital production.
• Introducing the professional use of social media for both business as well as clients.
• Managing resources both creative freelancers as well as out-sourcing development.
Clients include Lanson, Hovis and Starbucks.
Head of Creative
Vivid Lime
Privately Held; 11-50 employees; Online Media industry
November 2006 – August 2008 (1 year 10 months)
• Part of a 4-person management team creating a competitive multi-channel digital agency.
• Responsible for for leading, developing and expanding the creative team.
• Responsible for the creative delivery and execution across a wide range of projects.
• Marketing campaigns including banners, emails, PPC and affiliate marketing.
• Managed design of bigger websites with a strong user-centric focus.
• Project management and resource management.
• Championing accessibility and user-centric design.
Clients included GSMA, Disney, Columbus Insurance and the pan-european initiative Teach Today.
Senior Designer
Fortune Cookie
Privately Held; 51-200 employees; Marketing and Advertising industry
October 2004 – October 2006 (2 years 1 month)
• Website concepts and design delivering top of the class user experience.
• Translating brands and visual identities to the online environment.
• Frontend development XHTML/CSS conforming to the UK Disability Discrimination Act.
Clients included Legal & General, FT Business, Voyages Jules Verne (Kuoni) and One Railway.
Senior Designer
London Web Communications
August 1999 – October 2004 (5 years 3 months)
• Website concepts, design and development.
• Flash design and development including games.
• XHTML, CSS frontend development.
• Introducing accessibility both within the business as well as to clients.
Clients included Royal British Legion, British Institute of Innkeeping and The Institute of the Motor Industry.
Freelance Web Designer
Freelance
January 1999 – August 1999 (8 months)
• Website concepts, design and development.
• XHTML, CSS frontend development.
• Introducing clients to the benefits of a professional online presence.
Client highlight: Dingelink.dk, a TeleDanmark ( Danish equivalent to BT) project created together with Phuc Van Dang to create a home for a growing number of young Danish mobile phone users. It was at its height on of the top 10 most visited sites in Denmark.
Skills
- User Experience
- Social Media
- Web Design
- Digital Marketing
- Accessibility
- Graphic Design
- Online Branding
- Information Architecture
- Digital Strategy
- User Interface Design
- Presentation Preparation
- Pitching
- Cross-functional Team Leadership
- Thought Leadership
- Strategic Leadership
- Art Direction
- Creative Direction
- Creative Strategy
- Creative Problem Solving
- Social Enterprise
Languages
-
Danish
(Native or bilingual proficiency) -
English
(Full professional proficiency) -
German
(Elementary proficiency) -
Hungarian
(Elementary proficiency) -
Japanese
(Elementary proficiency) -
Norwegian
(Limited working proficiency) -
Swedish
(Elementary proficiency)
Education
Skolen for Visuel Kommunikation
~ Bachelor, Design
1995 – 1998
• A focus on delivering results through visual communication.
• Creative understanding through marketing, art history, typography.
• Brain storming techniques and idea generation.
• Presentation and understanding body language.
• Photoshop, Illustrator, Quark Xpress and Director.
Additional Information
- Websites:
- Interests:
-
Restaurants, film, food, musical, theatre, travel, art, design, anything London, anything Tokyo and everything online. MAPS: http://tinyurl.com/londonrestaurants & http://tinyurl.com/japantravels