I am fascinated with how new technology advances meets creativity and brings us ever closer to an all connected future that a few decades ago existed only in cyberpunk science fiction stories.

It is amazing what the Internet is doing to our lives and for the world. How it gives us the freedom and control to reach goals unattainable to previous generations by connecting us to the combined knowledge of the world and to like-minded people.

By applying my passion, my vision, my skills and my experience, I want to help us reach the future where the pervasive web enhances every experience for everybody everywhere.

• Crystallize your digital vision
• Enhance your omni-channel customer experience.
• Present and build momentum around your project.
• Lead and inspire creative digital teams.
• Shape your social business initiatives.
• Create user experience strategies & designs.
• Deliver solutions for a wide range of industries and channels.
• Ensure your digital presence adheres to industry accessibility standards.
• Shape your digital surface using traditional design principles such as correctly set typography.

Each person’s time is a finite resource.
The best experiences come from being respectful of this fact by making sure each person feel they get more out of an interaction than the time they invest in participating in it.


EMEA Creative Director, Customer Experience Design

– Present (9 months)London, United Kingdom

Keeping it Real for your Brand
Making it Real for your Customers

Managing UX Consultant and Social Business Professional

(1 year 4 months)London, United Kingdom

• Digital creative direction and UX leadership
• Bringing ideas to life and creating momentum
• Project and team leadership
• Facilitator of a problem-solving environment
• Strategic cross-channel user experience architecture
• Social user experience design
• Prototype design, conceptual as well as high fidelity

Creative Director and Social User Experience Consultant | User Experience Team

(2 years 4 months)

• Consultancy to clients at all levels including C-level
• Digital creative direction and UX leadership
• Bringing ideas to life and creating momentum
• Project and team leadership
• Facilitator of a problem-solving environment
• Strategic cross-channel user experience architecture
• Social user experience design
• Prototype design, conceptual as well as high fidelity
• Coordinating and scripting usability testing
• Polished and complete user interface design

Social User Experience Lead and Design Manager

A globally recognised British luxury fashion house (Contracted via Capgemini)
(9 months)

• Providing social user experience leadership as part of the core project team.
• Managed senior client relationship as SME and trusted advisor.
• Established, managed and developed the UX team.
• Working with client staff, Capgemini colleagues and third-party resources.
• Presenting to senior management and promoting within the business.
• Overseeing, guiding and supporting the design and frontend development teams.
• Ensuring knowledge transfer between all user interface interest groups.
• Delivering UX documentation and simulations.

Interactive Lead

A globally recognised British luxury fashion house (Contracted via Capgemini)
(3 months)

• Providing user experience leadership.
• Facilitating communication between all parties, internal as well as external.
• Promoting and getting buy-in within the business.
• User interface recommendations, UX wireframes and direction for visual design.
• Exploring the business use of social media tools.

Creative Lead

Redhouse Lane Communications
(1 year 6 months)

• Responsible for the creative delivery of the digital department.
• Conceptual development and design.
• UX strategy and information architecture.
• Translating visual identities and brands to the online environment.
• Online communication strategy and social media consultancy.
• Delivery across multiple channels including. websites, emails, banners PPC.
• Championing social media within the business as well as for clients.

Clients include The Open University, e-Skills UK, NHS Tavistock & Portman and The Child Maintenance & Enforcement Commission.

Digital Director

(6 months)

• Responsible for the creative, digital delivery.
• Project management of the digital production.
• Introducing the professional use of social media for both business as well as clients.
• Managing resources both creative freelancers as well as out-sourcing development.

Clients include Lanson, Hovis and Starbucks.

Head of Creative

Vivid Lime
(1 year 10 months)

• Part of a 4-person management team creating a competitive multi-channel digital agency.
• Responsible for for leading, developing and expanding the creative team.
• Responsible for the creative delivery and execution across a wide range of projects.
• Marketing campaigns including banners, emails, PPC and affiliate marketing.
• Managed design of bigger websites with a strong user-centric focus.
• Project management and resource management.
• Championing accessibility and user-centric design.

Clients included GSMA, Disney, Columbus Insurance and the pan-european initiative Teach Today.

Senior Designer

Fortune Cookie
(2 years 1 month)

• Website concepts and design delivering top of the class user experience.
• Translating brands and visual identities to the online environment.
• Frontend development XHTML/CSS conforming to the UK Disability Discrimination Act.

Clients included Legal & General, FT Business, Voyages Jules Verne (Kuoni) and One Railway.

Senior Designer

London Web Communications
(5 years 3 months)

• Website concepts, design and development.
• Flash design and development including games.
• XHTML, CSS frontend development.
• Introducing accessibility both within the business as well as to clients.

Clients included Royal British Legion, British Institute of Innkeeping and The Institute of the Motor Industry.

Freelance Web Designer

(8 months)

• Website concepts, design and development.
• XHTML, CSS frontend development.
• Introducing clients to the benefits of a professional online presence.

Client highlight: Dingelink.dk, a TeleDanmark ( Danish equivalent to BT) project created together with Phuc Van Dang to create a home for a growing number of young Danish mobile phone users. It was at its height on of the top 10 most visited sites in Denmark.

Assistant Art Director

Pind Marketing
(3 months)

Various print-related projects.

Work Placement

(2 months)

Various print related creative projects including being fully responsible for creating larger posters for rail stations. Great experience for a student.


E for Experts

May 2012

Appearing as part of the Capgemini Annual report for 2012, i was interviewed on why it is important to be connected to our clients, and what it means to be a 'capgemini expert'

Capping IT Off

Capgemini Technology blog
January 2011

Co-Author of the award-winning Capgemini blog ("IT industry blogger of the year" at Computer Weekly's Social Media Awards 2011)


Skolen for Visuel Kommunikation

~ Bachelor, Design

• A focus on delivering results through visual communication.
• Creative understanding through marketing, art history, typography.
• Brain storming techniques and idea generation.
• Presentation and understanding body language.
• Photoshop, Illustrator, Quark Xpress and Director.


Member of UXPA, The Usability Professionals' Association.

– Present

Hospital Club

– Present

Honors & Awards

• Work featured at DreamForce/CloudForce 2011 and 2012 keynote.
• Member of Capgemini Expert Connect 2011-2012.
• Co-author for the award-winning Capgemini Capping IT Off blog 2011-2012.
• Award of Excellence in “Best website” at CiB Awards 2008.
• Nominated for CIPR Excellence Awards 2008: Financial PR & Investor Relations.
• Best Tour Operator Website, Travolution 2007 Awards
• Award of Excellence in “Best website” at the CiB Awards 2007.
• Award of Excellence in “Best navigation/usability for web” at the CiB Awards 2007.
• Nominated for 3 AOP Online Publishing Awards 2006: Design, Launch and Editorial team.


  • User Experience
  • Social Media
  • Web Design
  • Digital Marketing
  • Accessibility
  • Graphic Design
  • Online Branding
  • Information Architecture
  • Digital Strategy
  • User Interface Design
  • Presentation Preparation
  • Pitching
  • Cross-functional Team...
  • Thought Leadership
  • Strategic Leadership
  • Art Direction
  • Creative Direction
  • Creative Strategy
  • Creative Problem Solving
  • Social Enterprise
  • Team Leadership
  • Stakeholder Management
  • Stakeholder Engagement
  • Designs
  • Prototype
  • Multi-channel Marketing
  • Social Media Consulting
  • Relationship Marketing
  • axure
  • Photoshop
  • illustrator
  • Typography
  • Usability Engineering
  • Illustrator
  • Axure
  • Wireframes
  • Mobile Devices
  • User Interface
  • User-centered Design
  • Mobile Design
  • Web Development
  • Usability
  • Content Strategy
  • Interaction Design
  • User Experience Design
  • Visual Design
  • Strategy
  • Wire Framing
  • Experience Design