About Robert Fransgaard


I am a Designer Leader and a Creative Catalyst who believes in the best experiences come from being respectful of the fact that time is finite by making sure people feel they get more out of interactions than the time they invest in participating in them.

I set the direction and enable, coach and encourage people to reach beyond it with a strong emphasis in being flexible and adaptable to match the ever changing currents of the Web.

I believe the best experiences come from being respectful of the fact that time is finite by making sure people feel they get more out of interactions than the time they invest in participating in them.

My background is in traditional visual communication and typography and today I bring almost 20 years of leading and delivering successful digital solutions from strategy and concept to design and production for top new media agencies, social media / marketing companies and large service integrators across a multitude of channels and industries.

In the last decade I have been leading and developing strong digital creative teams.

I currently work as the Design Leader for Salesforce Experience Design in EMEA where I manage 4 regional design teams.

For a full list of my career history, visit my Linkedin profile.


Portfolio highlights


Salesforce Experience Design


Establishing and growing the Experience Design practice in EMEA for one of the most innovative companies in the world. Growing a practice at scale.

Burberry Social Business


Shaping the vision for an end-to-end work environment for employees, partners, vendors and suppliers for the digital leader in luxury. Creating a vision and deliver it.

Vivid Lime Creative Department


Building a creative department from the ground up for a multi-channel digital marketing agency. Building a creative team.