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Articles and view points


Valuing Design as a Craftsmanship


“Design” is such a broad term. Are we talking Industrial Design or Fashion Design? Oh we are discussing digital… well are we then talking about IT system Design? To make matters even more confusing over the last couple of years…

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The reality of bad Enterprise UX


I want to tackle a common gridlock I’ve repeatedly run into over the last 7-8 years working with Enterprise UX. It happens when UX professionals try to convince Enterprise IT and Business people of the value of employee-facing UX. It…

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Is there a value in making the story more difficult through storytelling?


In the last year or so, I’ve grown increasingly fond of stories hard to digest or even find. So much content is made so readily available and easily digestible to all of us, that it has gotten boring. I want…

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