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Articles and view points


User Interfaces should not be Designed to Last


One of my all time favourite books is “Designing Design” by Kenya Hara, the Art Director for Muji. In the book Hara describes the ethos behind Muji products is they are not meant to last. They are meant to serve…

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How to identify and pay back Creative Debt


At a recent knowledge share day, a colleague of mine, Paul Stiles who is a Technical Solution Architect, talked about “Technical Debt”. For me it was a real eye-opened because there are so many parallels to design… to Creative Debt.

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Looking back at my first 6 months as Creative Director at Salesforce.com


Six months ago I accepted a position as European Creative Director for Salesforce Customer Experience Design (CXD), which is Salesforce.com‘s full service inhouse digital agency (from transformation through to fully custom branded solutions). Before the epic Dreamforce 2014 hits me…

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