What I've done

Burberry Social Business

In 2010 I joined Capgemini to spearhead and lead an engagement at Burberry with the brief to make their intranet "more Burberry".

It became clear that their intranet at the time wasn't the right tool. Not just because it didn't live up to Burberry's strict brand requirements, but also because as an experience it simply wasn't relevant for the aged 20-something employees of Burberry.

How to be relevant to Burberry's young employee base

The Facebook Wall was at it's height so I repositioned the project as an B2E and B2B social network using a screenshot of Facebook and overlaid business content. It was called Burberry World and I defined it as:

  • The inclusive communication tool for everybody who has a business relationship with Burberry.
  • The singular dedicated platform for all business applications.
  • The social glue that enables a social corporate environment.

This vision was very forward-thinking and very ambitious and set the golden standard for Social businesses in the years to come.

I extended my engagement first with a small POC team (PM, UX, TA, Dev) to find the right technology, which was identified as Salesforce. And once the program set in motion, I remained the Proxy Product Owner as well as led a team of 4 UX Designers to produce all the UX material to guide the development effort delivering the final product.

The Burberry program was a keynote presentation at Dreamforce 2011.

What I've also done


Experience Design Group, EMEA

Established the Salesforce Experience Design Group in EMEA with 4 regional teams (London, Berlin, Paris, Amsterdam).

More on the Salesforce XD Group

B2B/B2E Social Business

Led a category-defining program from initial vision and concepts through to delivery.

More on Burberry Social Business

Experience Design Advisory

Provided Experience Design coaching, org design and support to help Unilever establish their own design team.

More on advisory for Unilever

Small Business Ecosystem Vision

Shaped a vision of how ING can help small business owners beyond financial products. Included a prototype app for testing.

More on the ING SME Ecosystem
America Express

Next-generation Customer Service

Prepared and facilitated a workshop program aimed at producing a high-level future vision for next generation customer services.

More on Amex customer service
Shop Direct Group

Helpful Personalisation

Led the user experience team and co-facilitated workshops to define a near-future vision on the topic of "Helpful Personalisation" for Shop Direct Group.

More on personalisation at SDG