Menu

Archive for the ‘Design Leadership’ Category


Valuing Design as a Craftsmanship

Posted on: October 22nd, 2017 by Fransgaard “Design” is such a broad term. Are we talking Industrial Design or Fashion Design? Oh we are discussing digital… well are we then talking about IT system Design? To make matters even more confusing over the last couple of years…

The reality of bad Enterprise UX

Posted on: October 20th, 2017 by Fransgaard I want to tackle a common gridlock I’ve repeatedly run into over the last 7-8 years working with Enterprise UX. It happens when UX professionals try to convince Enterprise IT and Business people of the value of employee-facing UX. It…

3 Tips for Project Managers to work better with Designers

Posted on: July 17th, 2017 by Fransgaard Explaining the value of design to business people has for most part always been easy. Why would you not invest in user experience to make sure your product works for the end-users so in fact the project actually can deliver…

Why Designers are different and why they should stay different

Posted on: December 8th, 2016 by Fransgaard My team just got told off in a pub. We were out for Christmas dinner and a nearby Christmas party complained about us having fun. We were different. We were unexpected. We were not conforming. It got me thinking. We…

3 point design leadership action plan for 2017: From F1 Race Driver to Cruise Ship Captain

Posted on: October 30th, 2016 by Fransgaard Over the last 2-ish years, I've established and grown the Salesforce Experience Design practice in Europe to 4 regional teams. In this article I will distill down my priorities for scaling the team even further in 2017.

Tweets, pics, books and scribbles from the “Leading Design 2016” conference

Posted on: October 30th, 2016 by Fransgaard A quick grouping of tweets, images, books and scribbles from the first "Leading Design" conference in London.