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Archive for the ‘Thoughts’ Category


Is there a value in making the story more difficult through storytelling?

Posted on: October 9th, 2017 by Fransgaard In the last year or so, I’ve grown increasingly fond of stories hard to digest or even find. So much content is made so readily available and easily digestible to all of us, that it has gotten boring. I want…

3 point design leadership action plan for 2017: From F1 Race Driver to Cruise Ship Captain

Posted on: October 30th, 2016 by Fransgaard Over the last 2-ish years, I've established and grown the Salesforce Experience Design practice in Europe to 4 regional teams. In this article I will distill down my priorities for scaling the team even further in 2017.

Catching up with the Customers

Posted on: August 17th, 2014 by Fransgaard The Internet, and Customers, are moving faster and faster. How can we catch up?

Where’s the trust gone?

Posted on: August 5th, 2014 by Fransgaard As an industry we keep telling our clients that they need to built trust online, but how will they ever stand a chance if we can't even trust each other as individuals online?

Shaving off blog posts

Posted on: August 3rd, 2014 by Fransgaard If I can communicate a blog post through a summary. Should the summary not be the blog post?

38 articles later: An index of my 2013 blog posts

Posted on: December 19th, 2013 by Fransgaard We are closing up on the end of 2013. No flying cars yet, but here's what I've written this year. Thank you for reading, sharing and commenting and I hope to see you again next year.

Using the 5 Whys to find your Why

Posted on: September 26th, 2013 by Fransgaard The "Why" of your company is what drives passion, which is crucial to standing above the competition, but how do you find it? I suggest you might be able to use "The 5 Whys".

Cyberbullying: Who’s to blame? Us? The Government? The Social Networks?

Posted on: August 13th, 2013 by Fransgaard Another teen suicide is connected to Ask.fm. Whose responsibility is it to stop this? Ours? Government's? The social networks'? I don't think the answer is that simple or in anyway fast.

The longevity of websites

Posted on: August 2nd, 2013 by Fransgaard I recently found a website I designed 8 years ago still being alive and well in its original design. Is the Internet not moving and changing as fast as I thought?

When rules and experience prevent us from thinking creatively

Posted on: June 2nd, 2013 by Fransgaard Why are Chimpanzees more creative and clear-thinking than humans when it comes to problem solving using innovative solutions?