FT Business

Results

The project has been a big success and FT Business decided to roll out a suite of similar “gyms”, the first being “Adviser Gym“.

  • Nominated for CIPR Excellence Awards 2008: Financial PR & Investor Relations
  • Nominated for 3 AOP Online Publishing Awards: Design 2006, Launch 2006 and Editorial team 2006 // business

The FT Business team wanted to bring life and colour into the pensions industry, which is sometimes described as being a bit dull by outsiders.

They came up with the name “Pensions Gym” and originally wanted designs for two sites: an affiliate marketing and subscription sponsored news site called “Pensions News” and a free e-learning site called “Pensions Gym“.

Immidiately we wanted to take the project much further than a regular flat e-learning site so we introduced a Flash application for the learning modules of Pensions Gym brought life to the new brand, while leaving the supporting Pensions News site as a functional XHTML site supporting several banners.