Vital

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Vital is a course program aimed at raising teachers ICT knowledge created in corporation by E-skills UK and The Open University.

As Vital’s external communication partner we are involved in strategic decisions as well as tactical deployment across all channels.

At the launch workshop we provided a training presentation (PDF 2.5 Mbytes) covering the important and practical aspects involved in giving the online community the best possible circumstances to become a healthy and vibrant environment.

We have also produced a three-tier DM campaign aimed at school leaders with a teaser email, followed a week later by main email promoting iPad competition supported by a mail pack and finally a follow-up email 4 weeks later.

Simultanously we ran a price-point driven (on- and offline) banner campaign aimed at teachers in teacher related media such as TES and Guardian educational supplement.

With a new website currently being produced by Vital’s inhouse team we have provided information architecture support (pdf 114 Kbytes) and consultancy.

And most recently we have completed a detailed social media strategy (pdf 714 Kbytes) aimed at spreading awareness and energising the online teacher community as a whole.