1 2 3 4
Voyages Jules Verne, owned by Kuoni, specialises in providing holidays for the older part of the population and wanted to create a site with their target group in mind.
As a company Voyages Jules Verne successfully promotes the romance of travel during simpler times, both with their style of writing but also in the employment of Robert Scurrah’s Art Deco inspired illustrations and we wanted to keep the visual heritage intact online.
Keeping the older demographic in mind, we focussed on creating a user-centric website accessible for a less abled audience conforming to the UK Disability Discrimination Act.
Results
- Winner: Best Tour Operator Website, Travolution 2007 Awards
- 70% increase in customer conversion rates
- Unique visitors have increased by 36%
- Online sales have increased by 50% overall
- Won Award of Excellence in “Best website” category at CiB Awards 2008