What I've done

ING Small Business Ecosystem Vision

An innovation team within ING had some great ideas of a stronger relationship between the bank and it's small business customers beyond the traditional banking services and financial products.

Two Technical Architect Directors and myself acted as a small task force from Salesforce's Service organisation to help shape the vision into a more concrete roadmap.

To help bring the vision to life in a way that was easier to communicate to a wider audience, we produced a mobile app prototype.

The app would provide valuable tools, such as bank functions, easy access to loan applications, bookkeeping, simple CRM and real-time financial health assessment to run their business with the option to extend with additional services that fit specific industries.

ING's vision for a small business ecosystem

Keynote at Salesforce World Tour Amsterdam 2017

What I've also done


Experience Design Group, EMEA

Established the Salesforce Experience Design Group in EMEA with 4 regional teams (London, Berlin, Paris, Amsterdam).

More on the Salesforce XD Group

B2B/B2E Social Business

Led a category-defining program from initial vision and concepts through to delivery.

More on Burberry Social Business

Experience Design Advisory

Provided Experience Design coaching, org design and support to help Unilever establish their own design team.

More on advisory for Unilever

Small Business Ecosystem Vision

Shaped a vision of how ING can help small business owners beyond financial products. Included a prototype app for testing.

More on the ING SME Ecosystem
America Express

Next-generation Customer Service

Prepared and facilitated a workshop program aimed at producing a high-level future vision for next generation customer services.

More on Amex customer service
Shop Direct Group

Helpful Personalisation

Led the user experience team and co-facilitated workshops to define a near-future vision on the topic of "Helpful Personalisation" for Shop Direct Group.

More on personalisation at SDG