Conceptualised eco-system vision for small business customers

Led a team to bring to life the ING vision for a stronger relationship between the bank and it's small business customers beyond the traditional banking services and financial products.

The deliverables was both a rapidly deployed prototype app as well as a three-year strategic roadmap.

The app would provide valuable tools, such as bank functions, easy access to loan applications, bookkeeping, simple CRM and real-time financial health assessment to run their business with the option to extend with additional services that fit specific industries.

ING's vision for a small business ecosystem

Keynote at Salesforce World Tour Amsterdam 2017

Selected work

H&M Group

Grow experience design organisation and increase design maturity.


Established pan-European experience design organisation.


Strengthened experience design groups for medium segment products and design system.


Led industry-defining, collaborative solution for business users.


Advised on establishing an internal experience design team.


Conceptualised eco-system vision for small business customers.