Conceptualised eco-system vision for small business customers
Led a team to bring to life the ING vision for a stronger relationship between the bank and it's small business customers beyond the traditional banking services and financial products.
The deliverables was both a rapidly deployed prototype app as well as a three-year strategic roadmap.
The app would provide valuable tools, such as bank functions, easy access to loan applications, bookkeeping, simple CRM and real-time financial health assessment to run their business with the option to extend with additional services that fit specific industries.
ING's vision for a small business ecosystem
Keynote at Salesforce World Tour Amsterdam 2017
Selected work

Grow experience design organisation and increase design maturity.

Established pan-European experience design organisation.

Strengthened experience design groups for medium segment products and design system.

Led industry-defining, collaborative solution for business users.

Advised on establishing an internal experience design team.

Conceptualised eco-system vision for small business customers.