How I do it

LEGO® Serious Play®

The LEGO® Serious Play® method is my favourite as it is it is more effective, more efficient and simply more fun than other workshop methodologies I've used in the past.

LEGO® Serious Play® breaks the cycle of having the classic meeting scenario where a few people talk for most of the time, while the rest feel they are not contributing and committed to what is supposedly agreed.

But more than that, LEGO® Serious Play® aims to unlock knowledge in the subconscious mind of participants by leveraging the very behaviour that makes us fiddle, doodle and otherwise keep our hands busy.

The aim of using LEGO® Serious Play® is to drive real time strategy by having 100% of participants actively engaged 100% of the time.

Examples of where LEGO® Serious Play® can be applied to get value:

  • Complex problem landscape where there is a need to get to a bigger picture and a fresh perspective.
  • Agree on product- and services concepts, strategy and/or roadmaps.
  • Explore and establish business models based on participants' conscious knowledge and unlocked insights.
  • Understand organisational change needs, fears and hopes on a level playing field.
  • Team strategy to increase awareness and efficiency within a multi-skilled team without alienating individuals.
  • Deal with difficult subjects in a safe and constructive atmosphere.
  • Get to the core beliefs, values and root causes fast and from these create alignment and a common understanding.
  • Create memorable outputs based on a common language.

How I do it

Design Leader

I lead and build successful design teams with a focus on breath of ideas and quality of delivery.

I believe design leadership means raising the design maturity across the organisation as a whole by educating the leadership, embedding design in delivery, enabling sales to position design and making sure design is a mindset, not a department.

For the successful, design-mature organisation, design is a mindset, not a department.

Creative Catalyst

I facilitate events with participants at all levels and create conditions and relationships where ideas and innovation can flourish and become tangible business transformation goals with detailed and realistic roadmaps leading to them.

I believe creativity lives in us all. I use methodologies such as Design Thinking, deBono Thinking Systems, Google Design Sprint and LEGO® SERIOUS PLAY® as effective methods to bring the creative spirit and the hidden knowledge we all possess forth and shape it into solid business value.