At the end of 2013 Salesforce approached me about taking on a role to establish and lead Experience Design as part of their growing Services arm with these ask:
The focus of the first year was to grow a small and highly skilled "MVP" design team in London and to establish relationships with Sales and Delivery to enable a successful integration of the new design services.
Over the next years I established 3 additional teams in Berlin, Amsterdam and Paris and pushed the internal understanding and customer engagements up the CX maturity model.
2015 saw the first stage-worthy project and the design services expanded from tactical, user-optimisation projects to strategic, enterprise-scale design engagement and advisory roles.
While the day-to-day leadership of the group took up more and more of my time, I kept being directly involved in key strategic programs for multinational customers like ING.
By the time I left the role, I had established a design leadership spread across regions capable of taking the group forward on their own.
Established the Salesforce Experience Design Group in EMEA with 4 regional teams (London, Berlin, Paris, Amsterdam).
Shaped a vision of how ING can help small business owners beyond financial products. Included a prototype app for testing.