Posts Tagged ‘customer journey’

Multi-channel User Experience Visualisation – How to Structure A Story

Posted on: January 11th, 2012 by Fransgaard 1 Comment

Rapid Design Visualisation (RDV) is a Capgemini methodology for creating simulations that brings a concept to life. RDV prototypes differ from regular prototypes in that they are much less details as they focus on the overall concept.

Traditional prototypes also tend to focus on a single user interface (or even just a single aspect of a single user interface). But as RDV prototypes aim to represent complete customer experiences, they are increasingly stretching over multiple interfaces and multiple devices.

And it struck me: RDV prototypes are telling a story from start to finish. This got me thinking: What do RDV prototypes have in common with traditional story telling?

So I Googled Structure of a story which led me to a website called “Daily Writing Tips” and an article called: “How to Structure a Story“. The article revolves around the author Nigel Watts’ “Eight-Point Story Arc” concept, which is the article describes as “a fool-proof, fail-safe and time-honoured way to structure a story.”

The Eight-Point Story Arc consists of the following eight steps:

  1. Stasis
  2. Trigger
  3. The quest
  4. Surprise
  5. Critical choice
  6. Climax
  7. Reversal
  8. Resolution

I won’t go into details with each one of them since the article does this brilliantly. Instead I made up a quick and simplified prototype to see how well the Eight-Point Story Arc fits a customer journey as told by an RDV prototype. This is the result: