Posts Tagged ‘facebook like’

Are ‘Likes’ Great or do they Suck?

Posted on: September 7th, 2011 by Fransgaard 1 Comment

This blog was sparked by a conversation with Lindsay FutterIan Feather and Ionnis Selimas about how the social function “Like”does not always convey the intended message.

We’ve all been there: A Facebook friend (most-likely male) post something like: “I am so incredibly ill today :-( “.

What do you do? You can’t be bothered writing anything to him (as you know how man-flu works) but at the same time you want to acknowledge the pain he is going through. So you hit the “Like” button.

So now you like your friend being ill… hang on… that wasn’t quite the intention, but you are limited in your tools. What can you do?

The “Like” function is being adopted widely as a fast-food way of conveying emotions but is it actually sufficient?

“Suck” or “Great”  is the only rating people are interested in anymore.

Earlier this year I had the pleasure of seeing the comedy legend that is Jerry Seinfeld in the o2 here in London.

He was amazing, but one performance stood out for me; His Suck” and “Great” routine which proves you can react to everything with either that Sucks or that’s Greatas they actually cover just about any emotional response you will ever need in a flash.

Isn’t that the same as “Like” and “unLike”? not really. “Like” conveys a positive acknowledgement, but “unLike” isn’t the opposite response but rather a way of removing a previous acknowledgement. In other words; it is a function not an emotional response.

To add to the confusion “Like”, as a function, also serves different purposes on different networks. Some places it is to show appreciation, other places it is a way of following content to be notified of updates and yet other places it is used by the users to show they have read a piece of content regardless of whether they like it or not.

And that is at the heart of the problem. “Like” has become a function with an ambiguous definition whereas Jerry’s Suck and Great are emotional responses that in a conversional fashion clearly indicates how I as a person feel about the content I am reacting to, whether positive or negative.

Social Networks thrive on the positive but that is only one side of our lives. it is easy to “Friend” somebody but how do you gracefully “unFriend” them?

Maybe implementing Jerry’s Suck and Great responses will not only bring natural conversation back into the flow but also give us the fast food option to accurately convey the full spectrum of our emotions.

Facebook facial recognition: What if you could ‘Like’ real life events?

Posted on: June 8th, 2011 by Fransgaard 2 Comments

Giving people Social Credit (such as Facebook ‘Like’, Google +1 etc) is a fast and easy way to communicating appreciation online.

It is so fast that the uptake of such have been tremendous to the point where a website today without such features seems old-fashioned. It is close to second nature to users to be able to give people social credit… online, that is.

But I’ve been thinking: What if we could do the same in real life? With Facebook’s facial recognition this may be more feasible than you might think.

Imagine this scenario

You fall on the street and somebody helps you up. You say ‘thanks’ but you also quickly aim your phone’s camera at the helping hand and hit the little ‘Like’ button.

The system may not tell you who the helper is but recognises the person and  allows you to give them digital Social Credit.

No imagine that all those ‘Likes’ gives the Receiver real value such as how Flattr works; allowing the Giver to put their money where their mouth is by making actual micro payment to the Receiver.

Taking it further the ideal scenario is that the Giver doesn’t actually give anything of value but the Receiver receives something of value. This could be done with branded payment systems such as Air Miles, Nectar Point or similar.

This would be beneficial to all parties:

  • The Giver would be able to convey his appreciation
  • The Receiver would receive something useful
  • The Brand would receive both exposure, good will and custom.

What do you think? Would it work? What are the pitfalls for abuse? What are the dangers?