Image “borrowed” from David Keene because it is a good shot of the event; it is shot with Google Glass, which is cool… and it features me somewhere in the audience :-)
— Robert Fransgaard (@fransgaard) October 1, 2013
Here are 4 paraphrased soundbites from the event, one from each of the four amazing speakers/speaker teams:
Simon Nicholson, Social Media Manager at Honda Motor Europe
Embedding Social into the Business successfully is 10% technology and 90% human interaction.
Find out how social can help the guy designing the cargo hull or the girl in the PR department.
Make sure social is in all the right meetings.
David Keene, Head of Marketing, Google Enterprise
Employees are getting frustrated with the tools offered by their employers as their own personal tools and technologies are more often than not more sophisticated.
Work used to be a place. Now it’s a culture and state of mind.
Dan Scwarzmann, Partner and Norman Lewis, Innovation Lead from PWC
PWC has a system in place that allows them to find experts in niche markets, such as salt mines, incredibly fast. They also use the platform to crowd-source solutions from hundreds of employees.
So the question transforms from “how do you measure ROI on social?” to “How do we charge for the value social brings?”
Charging for time spent simply doesn’t work so PWC charge based on value to the customer.
Olle Hagelin, Senior Manager, Head of Quality Feedback at Sony Mobile Communications
Value in listening to the unedited and raw social data. Forget about spending millions on questionnaires where customers actually don’t have the freedom to say was really on their minds.
Top image shows scale of various data sources, bottom image shows results of listening to social.