Posts Tagged ‘google+’

4 soundbites on social media from October’s “First Tuesday” event

Posted on: October 2nd, 2013 by Fransgaard 1 Comment

Image “borrowed” from David Keene because it is a good shot of the event; it is shot with Google Glass, which is cool… and it features me somewhere in the audience :-)

Last night’s First Tuesday event promoting Christer Holloman‘s new book “The Social Media MBA in Practice” was great and very inspiring.

Here are 4 paraphrased soundbites from the event, one from each of the four amazing speakers/speaker teams:

Simon Nicholson, Social Media Manager at Honda Motor Europe

Embedding Social into the Business successfully is 10% technology and 90% human interaction.

Find out how social can help the guy designing the cargo hull or the girl in the PR department.

Make sure social is in all the right meetings.

David Keene, Head of Marketing, Google Enterprise

Employees are getting frustrated with the tools offered by their employers as their own personal tools and technologies are more often than not more sophisticated.

Work used to be a place. Now it’s a culture and state of mind.

Dan Scwarzmann, Partner and Norman Lewis, Innovation Lead from PWC

PWC has a system in place that allows them to find experts in niche markets, such as salt mines, incredibly fast. They also use the platform to crowd-source solutions from hundreds of employees.

So the question transforms from “how do you measure ROI on social?” to “How do we charge for the value social brings?

Charging for time spent simply doesn’t work so PWC charge based on value to the customer.

Olle Hagelin, Senior Manager, Head of Quality Feedback at Sony Mobile Communications

Value in listening to the unedited and raw social data. Forget about spending millions on questionnaires where customers actually don’t have the freedom to say was really on their minds.

Top image shows scale of various data sources, bottom image shows results of listening to social.

5 tips to make your presentation sharable in social media

Posted on: June 6th, 2013 by Fransgaard 4 Comments

I only managed to go to Digital Shoreditch for one day this year but what a great day. I was tweeting through the whole day and I noticed:

Some presentations are far easier to instantly share than others.

Here are the 5 things I think will help make your presentations easier to share by your audience as you present them.

5 tips to make your presentation sharable in social media from Robert Fransgaard

How to add social design to your user experience design

Posted on: January 3rd, 2013 by Fransgaard 2 Comments

Each day social media becomes more and more integrated with our digital lives and as such web interfaces that doesn’t incorporporate social media elements are already starting to feel old.

However, in many ways social media is still seen as a marketing or PR tool and often bolted on at the end of the user experience and user interface design as an afterthought.

Here’s a few tips on how to consider social design as an integrated part of user experience design.

Social media as social proof

There are several places to put social elements such as sharing tools, displaying how many comments a page has and associated profiles of authors or the company itself.

But depending on where they are placed on the page they serve different purposes.

For example adding  Google+ or a Tweet buttons to the top of the page serves as much as social proof assuring the newly arrived reader that several others have read (and enjoyed) the content beforehand with the numbers the buttons display.

Social media as engagement

Adding social elements after the main content serves as an option for the reader to share the content and engage further by commenting, joining groups.

As the main content is read, don’t be afraid to expand on the social elements. For example instead of just adding a Facebook Like button why not write: “Did you like our article? Sharing is caring. Thank you for sharing. It encourages us to write even more.”

Or instead of an anonymous comment box why not invite readers by writing: “So this was our view on pea farming, but what do you think? Please tell us your pea story.”

Social media as part of content

The last example touches on how content can be optimized for social sharing, because the call-to-action text specifically refers back to the content (pea farming), which makes it directly associated and as such more relevant.

Other ways to make content more social is to make content shareable. A classic example is writing good headlines and lots can be learned from traditional newspaper copywriting. Good headlines are by definition short and memorable which makes them ideal for social sharing especially with character count constraints.

A lesser known trick is to make quotable sound bites in pull-out quotes during the main body copy and add social sharing buttons to the pull-out quote, which uses the actual quote as the shared copy rather than the headline copy.

And don’t forget social as part of mobile

This is what made me think about social design as part of user experience design in the first place: Why is social sometimes forgotten as part of the mobile user experience?

Many mobile optimized interfaces do not have the basic social sharing buttons forcing users to switch to “Full site” as it is even harder to copy and paste from a web page to social tools on mobile devices.

And some are even missing the commenting facility as well as other readers’ comments losing valuable user-generated content.

Social design as part of the bigger pervasive user experience

User experience doesn’t stop at page level. What happens after the reader shares content to her Twitter account or joins the Facebook group associated with the author? I will look at that in a future article.

How do you see social media as part of user experience as a digital professional? What do you you rely on (or miss) as a user yourself?