Posts Tagged ‘linkedin’

Tips on how to decide which Linkedin connections to keep

Posted on: August 10th, 2014 by Fransgaard 3 Comments

Looking at my Linkedin profile I realised that having 500+ connections simply doesn’t look good. The “+” makes it look like I’ve been hoarding contacts and frankly doesn’t represent who I do maintain contact with.

Today I went through an exercise of reviewing my Linkedin connections and I thought it would be an idea to pen down the thoughts I made to guide me through the selection process.

Who to keep

I made myself a list of qualities in my contacts that would affect my professional career, now or in the future, to help guide me through the selection process.

  • People who I have communicated with recently
  • People I work with, colleagues or partners
  • People who have talents I may be needing in the near future
  • People who are in positions to influence my career now or in the near future
  • People in companies I may have contact with in my current role
  • People, who doesn’t match the above, but who trigger a gutfeel reaction suggesting I should keep them

Linkedin is not the only way of connecting with people

I had an important notion fairly early on when I was trying to figure out whether or not to delete a contact, who I’ve known for some time, but who doesn’t fit any of my qualifiers: Linkedin isn’t the only way of connecting. This person I know from Twitter and fact is removing the person as a Linkedin connection doesn’t change our Twitter relationship. In fact, that is where we’ve always been communicating.

Similarly, I have long-term friends as Linkedin connections who I am unlikely to cross paths with professionally. all of these people I am connected with via Facebook.

The result and risk

The result of my review has reduced my Linkedin connections from 700+ to 431. And I am quite happy with the result.

But the risk is offending people with my actions, which is why I’ve made sure that anybody I know are still connected with me through either Twitter or Facebook.

My 5 favourite books of 2012

Posted on: December 19th, 2012 by Fransgaard No Comments

With Amazon list no longer appearing on Linkedin, I thought I’d put together a post on my favourite reads of 2012. So in reverse order:

Enchantment5: Enchantment

Enchantment: The Art of Changing Hearts, Minds and Actions – First time I’ve read a book by Guy Kawazaki and I really enjoyed it and it made me feel positive. Will read this one again.

Return on Influence4: Return On Influence

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing – Mark Schaefer just thinks deeper when it comes to Social Media. Great educational book on the subject.

Akira3: AKIRA

AKIRA book 1-6 – I went to the Katsuhiro Otomo exhibition, Genga, and realised how different the books are from the AKIRA movie and decided to read them. What an epic story.

Star With Why2: Start With Why

Start With Why: How Great Leaders Inspire Everyone To Take Action – Great concept, easy to understand with good examples. Inspired me to rewrite my Linkedin profile.

Hi! I'm Loco1: Hi! My Name is Loco and I am a Racist

Hi! My Name is Loco and I am a Racist – Baye McNeil and I have nothing in common… yet so many things are related to my own life and experiences. And I love how the story continued in social media.

… and the biggest disappointment goes to 1Q84

1Q84 started of with two really good books and I enjoyed the weird surreal parallel universe to 1984 depicted in the books. However, the third book did not offer any conclusion to the story and was frankly boring beyond reason compared the the first two. This unfortunately meant the whole trilogy was ruined leaving me feeling I have wasted my time reading them.

What was your favourite books of 2012?

Why I re-wrote my LinkedIn profile using Simon Sinek’s “Golden Circle” theory

Posted on: December 8th, 2012 by Fransgaard 12 Comments

For a long time I’ve looked at other (and more senior) people’s LinkedIn profiles to get inspiration for my own profile and to learn industry terms and buzz words to present my experience in the right way.

And it worked. I was happy with the result, which I would revisit on an ongoing basis as I learned new things from reviewing Linkedin Profiles.

But recently a client introduced me to Simon Sinek’s “Golden Circle” theory, which I think is fantastic. The below TedTalk by Simon sums it up neatly:

And it made me wonder:

“Why do I do what I do? I know how I do it, I know what I produce, but do I know why?”

And the answer very quickly was Yes, I know exactly why I do what I do!.

It is the reason that made me resign a good postion as Assistant Art Director in 1998 (only months after graduating) and take up the mantle of Web Design while my peers were shaking their heads in disbelief of how I could throw my creative career away like that.

Good, but the next question was harder: “Is that clear from my Linkedin profile? and the answer was resounding “No” and that truly came as a shock to me.

“Why do I do what I do? I know how I do it, I know what I produce, but do I know why?”

I realized the way I introduce myself on Twitter and on my business card (Self-proclaimed Digital Native) says far more about who I am than my lengthy Linkedin profile, which I have spend years shaping and honing.

So I rewrote my Linkedin profile from scratch with my “Why” in mind and here are the old and the new profiles side by side. Would love to hear your feedback.


I love living in the cyberpunk world that was pure science fiction a few decades ago.

Everyday new technology advances meets creativity and brings us ever closer to an all connected digital future that the day before existed only in science fiction.

It is amazing what the Internet is doing to the world and for the world. How it gives us the freedom and control to reach our goals by connecting us to all the world’s information and to like-minded people.

I want the intelligent flying cars, the helpful robots and the pervasive web they promised us and I want to help us get to the future by bringing the Internet through everyware to everybody one project at the time.


Robert is a motivated, self-proclaimed digital native who successfully combines creative skills, user experience expertise and a passion for his work with an ability to understand client requirements and technical capabilities.

He has worked in the digital industry since 1998 providing creative solutions that meets business requirements across a wide range of industries (B2C, B2B, Fashion, Finance, Charity, Insurance, Travel, Government).

His leadership and expertise in social user experience is recognised by clients, colleagues and partners alike and he is a proven vision builder with the ability to carry a project through to the final delivery.

Robert is a natural at presenting to senior management or large groups of people and has an ability to create momentum and secure buy-in from client representatives at all levels.

Throughout his career Robert has successfully developed and managed design teams as well as provided guidance for external teams as proxy-product owner.

With an education in traditional visual communication Robert also champions correct set typography online; one of the most neglected crafts in the digital environment but one of the most important aspects of delivering content successfully.