Since the first day I lay eyes on the Internet I have shared what I found with colleagues, ex-colleagues and other design/online professionals.
Originally via individual emails. Then it became group emails, which I maintained for years even as I, as well as other colleagues, moved on to other jobs.
But it became harder and harder to maintain the email list. I’ve even had a person complaining about not getting emails any longer… the fact they had change their email without telling me may have played a part. So I disbanded the email list early 2009.
I also felt emails were too slow. Things were and are moving increasingly faster. Twitter gives me the speed I need to consume industry news and share it with other professionals, both the ones I already know and the ones I run into online. The later may (and has) lead to deeper professional relationships across physical borders.
…But where does that leave my non-tweeting email readers?
I still send emails once in a while with information I know have a specific and relevant interest, but these emails are rare. A few follow the updates I post on my Linkedin and Yammer profiles, but I do not cross-post the full force of my Twitter stream to those channels.
So I feel they may be missing out on vital information for their careers, but is it my responsibility to keep manually update them? I do not think it is. As I have covered in a previous post I think, as digital professionals, it is their own responsibility to be smart and agile.
Does it annoy me? Yes it does! I feel they are falling behind and jeopardizing their careers by not keeping up and it is apparent when I shop-talk with them. Their knowledge is stuck increasingly further behind the digital reality now which mean they do not fully understand how today’s consumers behave and won’t have an idea of how they will behave in the future.
- Do you find yourself in the same situation? Do you continue to help or have you cut losses?
- Are you a non-tweeting colleague? Where do you get your industry news from?