Posts Tagged ‘osakasaul’

Simple Design is the same as Good Comedy

Posted on: March 7th, 2013 by Fransgaard 2 Comments

I was chatting earlier with a friend of mine “OsakaSaul” Fleischman, who is working on RiteTag, a social marketing app that allows you to find associated tags to a tag you enter.

Saul mentioned that they were trying to make the user journey as short as possible and he said that it was “just logical to do“.

But it isn’t to all people.

The example I tend use is “Hailo”, an app that connects customers with black cabs with two clicks: First click to open the app and second click to “Pick me up”. But the UX work and the technology work to make this happen has been extensive.

Often when something works simple and smoothless, people thinks it is easy to do and no real effort has put into it… after all it’s just a push of a button.

And it struck me that this is very simple to another industry: Comedy. The best comedy looks effortless and playful, almost unprepared, to the untrained eye.

And it struck me that this is very simple to another industry: Comedy. The best comedy looks effortless and playful, almost unprepared, to the untrained eye.

It is no coincidence I have chosen to start the article with a picture of Jerry Seinfeld. His comedy shows, live or on TV, are all incredibly sharp. It seems like every single sentence has been worked through and stripped for any excess words, right down to the punchline.

His work is simplicity in comedy.

There is no point to this article other than next time somebody downplays the work you have done creating a desirable user experience using simplicity just remember Jerry Seinfeld, Ricky Gervais, maybe even Charlie Chaplin from the grave, and other great comedians across the globe may well be sharing your pain.

I’ll end this post with one of my all time favourite comedy sketches “Death Star Canteen” by Eddie Izzard: