Posts Tagged ‘Social media’

My professional reading list for 2013

Posted on: December 4th, 2013 by Fransgaard 1 Comment

I was doing my end-of-year review and my manager asked me to add any professional books I’d read over the course of the year.

To my surprise I’ve manage to read no less than 24 books and they’ve all been great reads so I thought I’d share them with you in no particular order:

User Experience

Presentation technique

Social Media/ Social Business

Workshop and Creativity

This is what my personality looks like using the latest profiling tool from IBM

Posted on: November 22nd, 2013 by Fransgaard 1 Comment

You may have seen this in the news already, but Michelle Zhou (Researcher at the IBM Almaden Research Center in San Jose) explains the project in details in this VentureBeat article.

My colleague Marie Wallace has written a great article distilling her own profile infographic and I have copied the following list from her blog:

  • Hedonism: seeking pleasure and sensuous gratification for oneself.
  • Conservation: emphasizing self-restriction, order and resistance to change.
  • Self-transcend: showing concern for the welfare and interests of others.
  • Open-to-change: emphasizing independent action, thought, feeling, and readiness for new experience.
  • Self-Enhance: seeking personal success for oneself.
  • Excitement: getting out there and living life, upbeat emotions, and having fun.
  • Harmony: appreciating other people, their viewpoints and their feelings.
  • Ideal: a desire for perfection and a sense of community.
  • Curiosity: a desire to discover, find out and grow.
  • Closeness: being connected to family and setting up home.
  • Self-expression: discovering and asserting one’s own identity.
  • Openness: the extent to which a person is open to experience a variety of activities.
  • Neuroticism: the extent to which a person’s emotion is sensitive to the environment.
  • Conscientiousness: a tendency that a person acts in an organized or spontaneous way.
  • Extraversion: a tendency to seek stimulation in the company of others.
  • Agreeableness: a tendency to be compassionate and coorperative towards others.

personality

4 soundbites on social media from October’s “First Tuesday” event

Posted on: October 2nd, 2013 by Fransgaard 1 Comment

Image “borrowed” from David Keene because it is a good shot of the event; it is shot with Google Glass, which is cool… and it features me somewhere in the audience :-)

Last night’s First Tuesday event promoting Christer Holloman‘s new book “The Social Media MBA in Practice” was great and very inspiring.

Here are 4 paraphrased soundbites from the event, one from each of the four amazing speakers/speaker teams:

Simon Nicholson, Social Media Manager at Honda Motor Europe

Embedding Social into the Business successfully is 10% technology and 90% human interaction.

Find out how social can help the guy designing the cargo hull or the girl in the PR department.

Make sure social is in all the right meetings.

David Keene, Head of Marketing, Google Enterprise

Employees are getting frustrated with the tools offered by their employers as their own personal tools and technologies are more often than not more sophisticated.

Work used to be a place. Now it’s a culture and state of mind.

Dan Scwarzmann, Partner and Norman Lewis, Innovation Lead from PWC

PWC has a system in place that allows them to find experts in niche markets, such as salt mines, incredibly fast. They also use the platform to crowd-source solutions from hundreds of employees.

So the question transforms from “how do you measure ROI on social?” to “How do we charge for the value social brings?

Charging for time spent simply doesn’t work so PWC charge based on value to the customer.

Olle Hagelin, Senior Manager, Head of Quality Feedback at Sony Mobile Communications

Value in listening to the unedited and raw social data. Forget about spending millions on questionnaires where customers actually don’t have the freedom to say was really on their minds.

Top image shows scale of various data sources, bottom image shows results of listening to social.