Posted on: November 24th, 2014 by Fransgaard
One of my all time favourite books is “Designing Design” by Kenya Hara, the Art Director for Muji.
In the book Hara describes the ethos behind Muji products is they are not meant to last. They are meant to serve…
Posted on: July 27th, 2012 by Fransgaard
The User Experience is everything that covers the full experience and everything related before, during and after the ride: The track, getting to and from the track, the thrill of the cheering crowd , looking at the photos of you flying off the horse days after the actual ride and so on.