Hi, My name is Robert Fransgaard.
I develop great design teams that are fun to work for, and work with, and I am currently Vice President for Design, Brand and Research at Pleo↗.
I've previously been at…
H&M Group
Grew the local H&M design team in Stockholm to a global design organisation with 100+ design professionals spread across Stockholm, Beijin, Berlin and Bangalore.
- Established a design leadership on par with Product Management and Engineering.
- Introduced specialist roles such as Research, UI Design and Strategic Design.
- Established Design Ops– and Design System teams.
- Enabled design led processes to deliver company strategic initiatives such as multi-brand offering and rebranding efforts.
- Turned H&M into a destination company for digital designers.
Sage
Led the 80+ strong medium segment design team as well as established core experience team including design system.
- Led a group Designers, UX writers and Product Owners across 12 countries.
- Formally established a design system team from grassroot efforts.
- Established a team for foundation design elements such as single sign on.
- Part of leadership integrating colleagues from acquired companies.
Salesforce
Started and grew Salesforce's European design capability to a 40+ design organisation serving customers like Unilever, ING, john Lewis, Sky, Peugeot Citroën, Reuters and more.
- Four design studios in London, Berlin, Paris and Amsterdam
- Consistent 9.7 out of 10 in customer satisfaction.
- Design team contributed double the % of their headcount with largely no benchtime.
- Part of leadership shaping Salesforce's design thinking-led workshop offering Envision↗.
- Staff retention rate of almost 100%.
For my full career history visit my Linkedin profile↗.
I also work with…
Design leadership mentoring
I belive design leaders have a responsibility to nurture future design leaders and I actively mentor new and aspiring design leaders.
Interested? Contact me on [javascript protected email address]
Foundation and charity activites
I run events for disadvantaged children and young people teaching creative problem solving using paper prototyping.
Workshop facilitation
I facilitate problem solving through workshop methods like Lego Serious Play↗, Design Thinking, Design Sprints and traditional de Bono methodologies.
