Why You Should Champion a Better User Experience for Your Employee Apps

Originally posted on the Salesforce blog. Today, digital is at the centre of business. Gone are the days where your company website was an experiment found in the fringes of the organisation with little or no real effect to the day-to-day business. Big investments are made in creating the most compelling and effective User Experience […]

A New Approach to User Experience Design for Employee Apps

Originally posted on the Salesforce blog. When commissioning a new business app for your company there are lots of things to consider and providing a good user experience is at the heart of delivering value for money. If the experience design is broken, the app won’t help your employees do their job better, faster or […]

User Interfaces should not be Designed to Last

One of my all time favourite books is “Designing Design” by Kenya Hara, the Art Director for Muji. In the book Hara describes the ethos behind Muji products is they are not meant to last. They are meant to serve a purpose, get worn, get replaced. When we embark on digital projects we are faced with […]

How to identify and pay back Creative Debt

At a recent knowledge share day, a colleague of mine, Paul Stiles who is a Technical Solution Architect, talked about “Technical Debt”. For me it was a real eye-opened because there are so many parallels to design… to Creative Debt.

Looking back at my first 6 months as Creative Director at Salesforce.com

Six months ago I accepted a position as European Creative Director for Salesforce Customer Experience Design (CXD), which is Salesforce.com‘s full service inhouse digital agency (from transformation through to fully custom branded solutions). Before the epic Dreamforce 2014 hits me full on, I just want to take a pause and look back at my first 6 months […]

Catching up with the Customers

The Internet, and Customers, are moving faster and faster. How can we catch up?

Tips on how to decide which Linkedin connections to keep

Linkedin is a social network for your profesisonal self. This article looks at how to decide which connections are helping your career and which you should stay in touch with through other, more suitable means.

Where’s the trust gone?

As an industry we keep telling our clients that they need to built trust online, but how will they ever stand a chance if we can’t even trust each other as individuals online?

Shaving off blog posts

If I can communicate a blog post through a summary. Should the summary not be the blog post?

How the lack of a seamless, multi-channel response put me off helping in the future

It is vital that companies not only listen and respond, but do so as a progressive and seamless single conversation to avoid frustrating customers.