The best experiences respect time is finite by making sure people get more out of them than the time they invest in participating.

Increase Impact of Global Experience Design Group

In my role as Head of Experience Design for H&M Group I'm charged with increasing the usability and customer joy of all digital products across all H&M's brands globally.

Led the Sage Experience Design Group for Medium Segment Products and Design System

In my role as Vice President of Experience Design at Sage, the world's third-largest supplier of ERP software, I led an 80-person strong organisation of UX Designers, UI Designers, Researchers, Business Analysts, Product Owners and Content Writers distributed over 12 countries.

The role was a global executive role focused on driving a cloud-first user exeprience acrosss cloud-native, cloud-connected and on-prem products for medium segment customer needs. That includes working with the wider Sage senior leadership in defining product purpose and strategy.

It also involved setting up a central team to manage and mature our Design System.

Established and grew pan-European Experience Design group for Salesforce

Established the Experience Design Group in Europe in 2014. First in London, then Berlin, Paris and Amsterdam over next 2 years while increasing the design maturity throughout the European organisation moving design projects from tactical to strategic.

• Consistently high average of 9.4 CSTAT (customer satisfaction out of 10).
• Almost doubled revenue contribution per designer the last 18 months.
• First keynote appearance in 2015 (Lead-generation app for Commerzbank).

Designed industry-defining solution aimed at all users with a business relationship with Burberry

Adviced Unilever on establishing an internal experience design team

Unilever had realised that technology-led projects didn't deliver the business value as user adoption was often low.

Led a team supporting Unilever by:

• Provideing design oversight and advisory to a large, Salesforce-powered project to strengthen the design deliverables and process.
• Producing material around design terminology, design processes and how to measure ROI.
• Designing org structure for embedding designers into Unliever's established IT delivery structure.
• Placing a Senior Design Advisor into Unilever for 4 months to support ongoing projects and ensure Experience Design was embedded in their delivery methodology.

Brought ING's Small Business Eco-System vision to life.

Bringing to life the ING vision for a stronger relationship between the bank and it's small business customers beyond the traditional banking services and financial products.

Leads a team producing 3 year roadmap as well as a mobile app prototype.

The app would provide valuable tools, such as bank functions, easy access to loan applications, bookkeeping, simple CRM and real-time financial health assessment to run their business with the option to extend with additional services that fit specific industries.