Increase Impact of Global Experience Design Group
In my role as Head of Experience Design for H&M Group I'm charged with increasing the usability and customer joy of all digital products across all H&M's brands globally.
—Robert Fransgaard - Design Leader and Creative Catalyst
In my role as Head of Experience Design for H&M Group I'm charged with increasing the usability and customer joy of all digital products across all H&M's brands globally.
In my role as Vice President of Experience Design at Sage, the world's third-largest supplier of ERP software, I led an 80-person strong organisation of UX Designers, UI Designers, Researchers, Business Analysts, Product Owners and Content Writers distributed over 12 countries.
The role was a global executive role focused on driving a cloud-first user exeprience acrosss cloud-native, cloud-connected and on-prem products for medium segment customer needs. That includes working with the wider Sage senior leadership in defining product purpose and strategy.It also involved setting up a central team to manage and mature our Design System.
Established the Experience Design Group in Europe in 2014. First in London, then Berlin, Paris and Amsterdam over next 2 years while increasing the design maturity throughout the European organisation moving design projects from tactical to strategic.
Created the intial concept, through POC to final delivery of a single, fully branded user experience solution for all users with a business relationship with Burberry be they employees, vendors, partners or VIP customers.
The solution was a fully branded, seamless umbrella of profesional tools all brought together with a "wall" of status updates, corporate news and other alerts from
I remained the Proxy Product Owner as well as led a small team of UX Designers to produce all the UX material to guide the development effort delivering the final product.
Dreamforce 2011 - Keynote
Unilever had realised that technology-led projects didn't deliver the business value as user adoption was often low.
Led a team supporting Unilever by:
Bringing to life the ING vision for a stronger relationship between the bank and it's small business customers beyond the traditional banking services and financial products.
Leads a team producing 3 year roadmap as well as a mobile app prototype.
The app would provide valuable tools, such as bank functions, easy access to loan applications, bookkeeping, simple CRM and real-time financial health assessment to run their business with the option to extend with additional services that fit specific industries.
ING's vision for a small business ecosystem
Keynote at Salesforce World Tour Amsterdam 2017