Originally posted on the Salesforce blog. Today, digital is at the centre of business. Gone are the days where your company website was an experiment found in the fringes of the organisation with little or no real effect to the day-to-day business. Big investments are made in creating the most compelling and effective User Experience […]
Originally posted on the Salesforce blog. When commissioning a new business app for your company there are lots of things to consider and providing a good user experience is at the heart of delivering value for money. If the experience design is broken, the app won’t help your employees do their job better, faster or […]
One of my all time favourite books is “Designing Design” by Kenya Hara, the Art Director for Muji. In the book Hara describes the ethos behind Muji products is they are not meant to last. They are meant to serve a purpose, get worn, get replaced. When we embark on digital projects we are faced with […]
At a recent knowledge share day, a colleague of mine, Paul Stiles who is a Technical Solution Architect, talked about “Technical Debt”. For me it was a real eye-opened because there are so many parallels to design… to Creative Debt.
Six months ago I accepted a position as European Creative Director for Salesforce Customer Experience Design (CXD), which is Salesforce.com‘s full service inhouse digital agency (from transformation through to fully custom branded solutions). Before the epic Dreamforce 2014 hits me full on, I just want to take a pause and look back at my first 6 months […]
The Internet, and Customers, are moving faster and faster. How can we catch up?
If I can communicate a blog post through a summary. Should the summary not be the blog post?