Hi, My name is Robert Fransgaard.

I develop high performing design teams that are fun to work for and great to work with, and I am currently Vice President of Design at the fintech unicorn Pleo.

You can reach me on Linkedin and via [javascript protected email address]

I've previously been at…

H&M Group

Grew the local H&M design team in Stockholm to a global design organisation with 100+ design professionals spread across Stockholm, Beijin, Berlin and Bangalore.

See key achievements.

  • Established a design leadership on par with Product Management and Engineering.
  • Introduced specialist roles such as Research, UI Design and Strategic Design.
  • Established Design Ops– and Design System teams.
  • Enabled design led processes to deliver company strategic initiatives such as multi-brand offering and rebranding efforts.
  • Turned H&M into a destination company for digital designers.
  • Close.
The H and M Design people holding up group crochet


Led the 80+ strong medium segment design team as well as established core experience team including design system.

See key achievements.

  • Led a group Designers, UX writers and Product Owners across 12 countries.
  • Formally established a design system team from grassroot efforts.
  • Established a team for foundation design elements such as single sign on.
  • Part of leadership integrating colleagues from acquired companies.
  • Close.


Started and grew Salesforce's European design capability to a 40+ design organisation serving customers like Unilever, ING, john Lewis, Sky, Peugeot Citro├źn, Reuters and more.

See key achievements.

  • Four design studios in London, Berlin, Paris and Amsterdam
  • Consistent 9.7 out of 10 in customer satisfaction.
  • Design team contributed double the % of their headcount with largely no benchtime.
  • Part of leadership shaping Salesforce's design thinking-led workshop offering Envision.
  • Staff retention rate of almost 100%.
  • Close.

For my full career history visit my Linkedin profile.

I also work with…

Design leadership mentoring

I belive design leaders have a responsibility to nurture future design leaders and I actively mentor new and aspiring design leaders.

Interested? Contact me on [javascript protected email address]

Foundation and charity activites

I run events for disadvantaged children and young people teaching creative problem solving using paper prototyping.

Student drawing mobile interface on paper

Workshop facilitation

I facilitate problem solving through workshop methods like Lego Serious Play, Design Thinking, Design Sprints and traditional de Bono methodologies.

Lego Serious Play workshop in action

…And I believe the best experiences comes from giving people something more than the time they invest in them.

Thanks for stopping by.